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可口可乐不规则营销

Author （美）理查德·洛威尔
Publisher SJpublish /新华先锋
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Released
2026/01/19
Language
Traditional Chinese
File format
EPUB Reflowable (334KB), fit in all devices and Pubook
Pages
261
ID
644767
ISBN
9787806992753
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Provide EPUB
Offer DRM free license
Yes
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世界36所著名商学院指定为MBA必修的课程。《商业周刊》《福布斯》《哈佛商业评论》金榜畅销书。为什么一种碳酸汽水能行销全球呢？为什么一小瓶棕色甜水的品眚价值世界第一呢？为什么可口可乐如此成功呢？答案：不规则营销。如果公司不注重市场占有率，就意味着明天没有了面包，当然也只能饿着肚子。——资深营销专家／菲利浦·科特勒品牌的本质就是终端消费者的一个强烈的诉求，只有这样才能变成一个世界的品牌。——索尼公司创始人／盛田昭夫只要有市场，就会有竞争。竞争会让一部分公司死掉，而另一部分则生活的更好。——可口可乐公司原CEO/罗伯特·伍德鲁夫我们这个世界的竞争最终归结为商品的竞争，而商品的竞争最终归为营销的竞争。——通用公司前总裁/杰克·韦尔奇

Details

Released
2026/01/19
Language
Traditional Chinese
File format
EPUB: Fit in all devices
ID
644767
ISBN
9787806992753
Provide Adobe DRM
Provide EPUB
Offer DRM free license
Yes
Text-to-Speech
Text-to-Speech is available for EPUB / Text-to-Speech is not available for PDF

Buy products firstAnd download app to watch

Details
　　

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